Brand Creation, Sustainable Packaging & Surface Pattern Design
Amaranthine is a sustainable and reusable solution to the packaging of cut flowers, designed to encourage the use of local florists and reduce plastic waste.
I designed a self-containing singular piece of fabric that wraps uniquely around the bouquets, replacing the use of plastic/paper. This can be brought back by the independent florist's customers to be continually reused, thus closing the loop in flower packaging disposal and encouraging the repeat business of local florists.
The surface designs are playful and bright, and depict people growing, selling, and giving flowers. The motifs were inspired by Victorian photography of street market sellers. The last design of 'flower givers' also questions the perception of flowers being solely a gift from men to women, and celebrates the range of ethnicities and relationships of people around the world.