SDC International Design Competition 2017 Entry - Live University Project
Sustainable Flower Packaging Concept: 'Closing The Loop' Packaging/Surface Design
Amaranthine is a sustainable and reusable solution to the packaging of cut flowers, designed to encourage the use of local florists. The rise in power of supermarket shopping and Dutch imports has wilted the British flower industry, making it impossible for many independent businesses to survive. Moreover, supermarkets' use of cellophane flower packaging has become vastly unnecessary, particularly as the packaging is instantly disposed of. Plastic pollution is a highly pressing issue in modern society, and can be challenged by innovative yet simplistic design thinking.
In response to this, I designed a self-containing singular piece of fabric that wraps uniquely around the bouquets, replacing the use of plastic/paper. This can be brought back by the florist's customers to be continually reused, thus closing the loop in flower packaging disposal and encouraging the repeat business of local florists.
The surface designs are playful and bright, and depict people growing, selling, and giving flowers. The last design of 'flower givers' also questions the perception of flowers being solely a gift from men to women, and celebrates the range of ethnicities and relationships of people around the world.
The project was presented to the SDC judges in Stroud in March 2017, and placed runner-up for the South-West region. See here for the SDC blog's write-up of the event
The designs were also used again for a university production project, in which 3m screen-printed lengths were produced.
Model: Hannah Dickinson
Illustrations inspired by John Thomson's Victorian street photography of market sellers in 1877.
3m Length on Linen